I met Paul when he spoke at a Jeff Walker conference. I immediately loved his no frills, authentic and big thinking take on how to build a business. I’m not new to business information: I’ve read tons of books and taken lots of courses from all kinds of gurus and frankly, they mostly say similar things, focusing on either trendy ideas or small defined tweaks. When I started working closely with Paul, he took a comprehensive and holistic view. He gave me bigger thinking ways to have a bigger impact in my business. Simple shifts like incorporating both short AND long-term views so that I got immediate results and steered towards my future, instead of sacrificing one for the other. I also looked at how I wanted my business to support my life, rather than the other way around. I changed who I marketed to because I had clearer ideas of who I wanted to help. I changed how I charged for services to attract the right people and optimize my own time. Now that I say these things, they each sound so simple. But all together it was huge. Paul really knows his stuff, and has helped me create something really satisfying. This is a plug: If you have an opportunity to work with him, just do it, you will be thrilled you did!”